Build citations and boost SEO
The second step to ensuring accurate information across the web.
Modern search has changed the way customers find businesses online. Is your business showing up in modern GPS systems? Mobile apps? Missing
Your incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking
This service includes List Builder and List Distribution products.
Modern search has changed the way customers find businesses online. Is your business information showing up as a point of interest in modern GPS systems? Mobile apps? Are voice assistants like Siri and Alexa giving your customers the right information?
Missing or incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking.
Listing Builder and Listing Distribution allows you to... Go automated by submitting, updating, and monitoring your business information across the data aggregators: Neustar/Localeze, Foursquare, Infogroup, and Factual all from a single dashboard.
These aggregators share your business information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings customers can count on.
- Reports on the sync status of your business data, showcase your business’s brand.
- Build your business’s online presence, drive customers to your door, and boost SEO
- The data aggregators are referenced by over 300 listing sites.
What is the Listings Suite?
A listings management service that allows you to:
- Pushes listing data to aggregators and straight to directories
- Ensures your business listings are accurate and found across the web, mobile devices, and voice search
- Updates can be made in real-time
- View Google insights
- See proof-of-performance
Listing Distribution sends your business data to the four main data aggregators: Infogroup/Neustar, Localeze, Factual, and Foursquare.
Automated – submits, updates with monitoring that will allow your business an advantage, by having sync data across the major data aggregators, which creates excellent citations needed to position you better in search results like your Google My Business Listing.
Get reporting on the syndicationed data and proof of performance in citations. Our platform shows when data has been synced with each of the four data aggregators and shows your growth in citations over time.
With Listing Distribution you can showcase your brand with photos and highlighting products and services. Offer more information like hours of operation and payment methods. By enhancing your online listings it will make customers more likely to buy.
Build your online presence, drive customers to your door, and boost your SEO. The correctness, quality, and amount of citations a business has all contribute to obtaining optimum local search rankings.
- Your listing managment account at a glance.
- % of business profile complete
- My Listing visits
- Sites Syncing
- Syncing data providers
- Click any of the CTAs to get
Google My Business Listing
- How and where customers search for and view your business
- Common actions your customers are taking on your listing
- Direction request
- Phone calls
- Photo insights
Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.
A strong presence is the first step toward success. With Listing Builder, your clients are getting the most essential set of tools they need to start building their online reputation. And after you give it to them—for free!—they’ll need more of your solutions to take their marketing to the next level.
You can update your business profile as much as you like while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
Listing Distribution does not delete duplicate listings. If you are interested in duplicate suppression, we encourage you to visit our Listing Sync Pro product.
As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.
Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.
Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.
Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Foursquare, Infogroup, and Factual.
Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
When multiple sources have consistent business data, two outcomes occur:
1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
2. Good backlinks are created with more referring sources to the business’ website creating better SEO.